Whether you want to run printing service or just want to save some budgets on poster printing service, the most important thing to understand is the right poster size itself. By yourself you can make your own professional poster and even you don’t need to hire a designer as long as you know the rules. For printing agencies they should always fulfill their consumers’ need on the right poster size. As long as there are no official guidelines for a poster size, then we want to inform you everything about poster size that’s been used by most printing and advertising companies over decades. Moreover, you have to know that most of printers are designed with the same size guidelines. Thereby, by understanding the standard international paper size also help on determining the right size of poster.
That’s always been the hidden secret but not for now, the poster sizes do not to have to be exactly in sizes so you don’t need to afraid of bringing raw materials into printing services or afraid of buyers’ complain after knowing their poster is slightly smaller or bigger.
In order to explain the sizes briefly, here the conclusion of two most common sizes used for poster. One is based on the most popular international paper size and another is based on the most common layout used by printing companies.
Standard Poster Sizes in Europe and USA
Large (24-inches x 36-inches)
Wide array of advertising industries uses large poster. The size commonly used in amusement arcade, outdoor events, trade shows, and shopping malls. The idea behind this is subtle, that it to convey messages and directly attract people when seeing the ads. The poster in larger sizes commonly contains two sections. One is for big headline or image and another section is for smaller texts. People will see the biggest sections from far distance. If they catch their first impression, big possibilities for them to read the smaller part closer.
Medium (18-inches x 24-inches)
Such events like birthdays, bands advertising, celebrity, offices announcements, and university uses this size of poster. They are not too big, but still accommodate lots of information or directional guidelines. This size is close to the international C1 Series paper format (18.0 x 25.5 inches). If you want to create poster in the size, so both layout are deserve well.
Small (11-inches x 17-inches)
Small events, entertainments venues as well as concert generally they use this size. It doesn’t take lots of room and could be ideal size for bulletin boards, street lights and other small spaces. Small poster size aimed to convey message directly and clearly through big letters, which maybe consisting of time, date and place. When you compare it to the international paper size it close to the A3 Series format (11.7 x 16.5 inches).
Smallest (8.5-inches x 11-inches)
Small poster is the sibling of flayer or pamphlets. This poster type is mostly used for low-cost mass marketing or communications. If the flyers are available in the smaller sizes like A5 or A6, the smallest poster uses a roughly letterhead size (A4). Because of is limited room for image, usually smallest poster uses text only. The most common uses of smallest poster are including street posts, small handouts for marketing, and information desk.
Standard Movie Poster Size
There are two common types of standard movie poster. The smaller one commonly has 27 x 40 inches paper format. The larger one is 40 x 60 inches which commonly found in the bus stop. The smaller one is used in common for movie advertising, decoration and collectors.
Based on International Paper Size
Albeit you can consider poster sizes based on the standard above, you can also pick your own size. Using the standard paper size below you can easily print them out in any printing company worldwide. The company can print all of these size formats, because all printers are already made for these specific sizes. Therefore, you can be safe creating poster out of the rules as long as you keep the size ready to print.
Basically, the most popular paper sizes are classified into big three categories: A, B, and C Series Formats. Each of categories divided into 10 categories. You can see the sizes of paper based on their group in the image below:
From the image now you can see the similarity and differences of the mostly used poster sizes compared to the standard paper size.
In instance, if you want to create a large poster, you can simply refer to the A1 paper size. To scale down the size you can simply reduce the size based on the standard parameters above.
Luckily, if you want creates such of posters you don’t need too busy thinking of scaling up/down the size. Using photo editor such as Photoshop or Gimp, you can simply pick the right poster sizes based on your preference.